Book launch strategy and management
I run book launches for business and self‑help authors.
You put years into the book. Its launch deserves the same care. Done well, a launch gets your book into the hands of the people it was written for, and turns it into something that sells long after launch week and grows the business behind it.
Eighteen years, dozens of New York Times, Wall Street Journal and USA Today bestsellers, and a small number of launch clients each year. I am taking on clients for 2027 releases now.
Past launch clients
Daniel PinkCharles DuhiggChip & Dan HeathSally HogsheadHal ElrodRecent launch
How to Try Again — Steve Kamb
I worked with Steve Kamb to leverage his platform and influencer network to launch his book and make it an instant USA Today bestseller.
Also
Story Grid
I'm CEO of Story Grid, the fiction education company I run with Shawn Coyne. We teach novelists how stories work.
We believe learning to tell better stories is how you improve the world. Shawn and I work together to help writers learn the craft of fiction.
Visit storygrid.com- Podcast
The Story Grid Podcast, co-hosted with Shawn Coyne.
- Training
Training writers on how to learn the craft and write a book they are proud to publish.
- Books
Story Grid Editions, including my own novel The Shithead.