Book launch strategy and management for business and self-help authors

The full campaign, designed by me and executed by your team.

• Plan the positioning and core messaging so the marketing of your book results in sales.
• Week-by-week timeline from pre-launch through launch week and the year that follows so you always know what to work on and, more importantly, what not to work on.
• A publisher plan: what to ask for, who to ask, and every internal deadline you need to hit so you know how to get the most out of the relationship.
• Organization of your media, podcasts, peer and influencer outreach, bulk and corporate opportunities so you are able to best leverage these relationships for book sales.
• Design of content and asset map covering what needs to exist, who makes it, and when it needs to be done so everything does not wait until the last minute.
• Create a plan to turn your fans—subscribers and followers—into book buyers.
• How the book connects to the rest of your business, from speaking to consulting to whatever you sell so the book becomes the tip of the spear for your business.
• Two to three check-in calls while your team executes the blueprint.

Best if you have a capable team or a publisher behind you and what you're missing is the plan itself.

For authors who don't have a platform yet, or whose book is coming out too soon for a full launch.

• An honest read on what this book can do, given the runway you actually have and where your audience stands today.
• How to use the book to build the platform, rather than needing a platform already built to sell the book.
• What to prioritise in the time that is left, and what to let go of.
• Which opportunities are worth the effort and which will cost you more than they return.
• How the book connects to the business you want on the other side of it.

Best if the launch window is short or the audience is not there yet, and you want to know the smartest use of the book.

I own the campaign from strategy through launch week and the months after.

• Full campaign ownership and accountability so you can stay focused on the business you're already running.
• Weekly working sessions with you and/or your team so we stay on track and on time.
• I work directly with your publisher, your in-house publicist, and your marketing contact to ensure you get everything you need without risking your direct relationship with them.
• Every major call—positioning, timing, channel mix, media priorities, publisher asks—has my input all along the way.
• A plan for the long tail, not just the launch window.
• Roughly four to six months of work.
• Your team handles day-to-day execution, I direct it to ensure everything is moving in unison to get the most out of the launch.

I only take on two or three of these a year.